The portal with interactive features enables members to publish literary and artistic works, all free of cost. Additional facilities include putting up matrimonial ads, wedding announcements, obituaries and news items. puzha.co, would come with freely downloadable software support, an easy-to-use Malayalam word processor Chowara Ver.1 a Malayalam text editor software, and proprietary font, which should enable publication in Malayalam.

He said the intention was to give the Malayalee Net users an exciting online experience in their own language. Steps would be taken to check the authenticity of the information published. The audio station would have an index and player of Malayalam audio clips available on the Net.

Besides Mr Theakanath, there are two more promoters, one based in the US and the other in Mumbai. The company would also offer e-commerce through the portal. He added that the company would use sophisticated and secured payment gateways for international credit card users. It has also tied up for cash-on-delivery services within the country.

As part of it marketing strategy, the company had entered into a tieup with Elbee Services Ltd, a courier and parcel agency, for a gift scheme.